The Role of Customer Service in Driving Sales and Profits

Advantages of great customer service:

1. Higher customer retention:

2. Opportunity for promotion of new products:

Customer service also provides you some attractive new opportunities to grow your relationships with your customers. While addressing a concern or issue, you can promote your new products before your customers. You can promote new packages or warranty extensions or even delight the customers with special savings and promotions. This will help grab new sales and create higher customer loyalty as well. Customer service, if taken seriously can lead to the emergence of new opportunities.

3. Word of mouth:

Word of mouth is a great tool for marketing your brand and there are several examples in the industry which show that it can be a powerful weapon that can maximize your brand recognition. Starbucks and Apple have used this tool with great skill and success.

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