Abhijeet Pratap

May 17, 2021

9 min read

The latest growth strategy of Adidas

Adidas Five Year Business growth Strategy

Highlights of Adidas’s latest business strategy:

  • Focus on growing the credibility of the brand.
  • Improving the consumer experience
  • Focus on sustainability. (90% of the new products will be sustainable)
  • Improving Adidas brand architecture and making it sharper.
  • Changing to a direct to consumer led business model.
  • Achieve double ecommerce sales.
  • Investing one billion euros in digital transformation
  • Establishing a mindset of innovation organization wide to drive faster change and adoption of more innovative methods.

Building Credibility:

Improving consumer experience:


Digital Transformation

Mindset and culture of innovation:

Blog editor and founder notesmatic.com

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