SWOT Analysis of Samsung Electronics

Primary Strengths of Samsung:

Brand Image:

Market position:

Research and Development:

Strong position in the US Market:

Global Leader in televisions and LCD Displays:

Large product portfolio:

Primary Weaknesses of Samsung:

Weak position in China:

Declining revenue and profits:

High dependence on the US market:

Primary Opportunities before Samsung:

5G technology:

Growing demand for digital services:

Acquisitions and diversification:

Primary Threats before Samsung:


High competition:

Compliance related issues:

Economic fluctuations:

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