Stages in the consumer buying process

  1. Need recognition
  2. Information search
  3. Product evaluation
  4. Selection and purchase
  5. Use and evaluation
  6. Disposal
  • Need recognition: The first stage in the buying process begins at the time of need recognition when you realize that you need a product. You open the fridge and there is no milk. You are planning a holiday next month, Suddenly it comes to your mind that you will need a new backpack. You are shifting to another town for further education and you realize, you will need a new car. This is the point at which decision making related to the purchase begins.
  • Information search: This stage occurs after need recognition. In case of low involvement products like milk or bread, no extra information will be required. You recognize a need and make a purchase. the stages in the middle are eliminated because it is not a risky or big purchase. The case is opposite with the high involvement products.
  • Product Evaluation: It is the process of evaluating a product based on your criteria of price and quality.
  • Product selection and purchase: You buy the product that meets your criteria and from the shop or showroom that provides the best deal.
  • Post purchase use and evaluation: After you have bought a product, you use it and evaluate it. Based on your evaluation, you feel satisfied or dissatisfied at your purchase.
  • Disposal: It is the last stage where you dispose of the used product. You can discard the packet into a bin or if it is a high involvement product you can sell it to a second hand buyer.



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