Sources of competitive Advantage for Coca Cola

  • Global presence and brand image:
  • Large supply and distribution network:
  • Marketing capabilities: Coca Cola invests a lot in marketing. In 2018, it invested around 4.1 Billion dollars in advertising and promotions.
  • Financial strength:
  • Investment in HR and IT:
  • Flavors and packaging:




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Abhijeet Pratap

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