Sources of competitive Advantage for Coca Cola

  • Global presence and brand image:
  • Large supply and distribution network:
  • Marketing capabilities: Coca Cola invests a lot in marketing. In 2018, it invested around 4.1 Billion dollars in advertising and promotions.
  • Financial strength:
  • Investment in HR and IT:
  • Flavors and packaging:

--

--

--

Blog editor and founder notesmatic.com

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Abhijeet Pratap

Abhijeet Pratap

Blog editor and founder notesmatic.com

More from Medium

Recruit CRM’s Recruitment Entrepreneurs Series Ft. Lou Adler

recruitment, podcast, series, hiring, hrtech

Andrew Kortina: Co-Founder of ‘Venmo’ a Digital Wallet

Ferrari Monza SP1

Why Silicon Valley is my favorite place to study IT and entrepreneurship?