Abhijeet Pratap

Feb 12, 2021

3 min read

Main factors behind SONY’s decline in key areas

What factors can SONY’s decline be attributed to?

It is not a lack of innovation. Sony is still an innovative company, but where it has failed is in terms of understanding customer expectations and getting its branding strategy right. Consumers are still interested in SONY products, but they are getting better products at lower prices.

Apple versus SONY: Why is Apple more profitable?

Well, one clear answer is innovation but there are more reasons behind it. Apple’s pace of innovation is much higher than SONY’s. However, Apple also excels in terms of customer experience; something that SONY does not seem to care much for. SONY does make great products. It has always made great products but the focus has shifted to the customer and that’s what SONY cannot seem to adapt to.