Facebook SWOT Analysis


Largest social media network:

Technological innovation:

Strong advertising-based business model:

Global presence and technological capabilities:

Fast revenue growth:

Large product portfolio:


Dependent mainly on advertising revenue:

Facebook Australian government friction:

User privacy related issues:


Technological innovation


Changing advertising trends:

Expanding into new business areas:

Competitive pressure:

Regulatory pressures:

Data breaches:

Image and reputation management:

Emerging taxes in the EU and other regions:

Bans applied by various countries:



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