Abhijeet Pratap

Nov 14, 2019

9 min read

Ezoic AI to grow ad revenue from your blog

What is EZOIC: A Brief Introduction

Ezoic is a Google Certified Publishing Partner and an AI and machine learning based platform for revenue optimization for bloggers and content publishers.

Who needs Ezoic?

If you are a blogger, a content publisher or a website owner dealing with declining or static revenue and want a solution to grow earnings from your current ad partner, you must try Ezoic. Prior to joining, I had tried several solutions from changing ad positions to themes, hosting and alternative ad widgets. None of them really worked, and I realised I needed something that could take care of everything from cpm to ad placement and settings. Ezoic is an AI enabled solution to help you offer an optimized ad experience on your website.

Ezoic compared with other ad networks.
Ezoic earnings compared to other networks.

Are there any charges for joining?

There are no charges for joining. Ezoic is completely free to use. Once the 30 days trial is over, you can opt-in for their ad-supported revenue model. Ezoic places one ‘single ad unit’ below the fold on the Ezoic versions of the site from which they collect revenue. If you do not want them to place this ad, you can opt for the paid option where you pay a fixed monthly fee.

How much can my revenue increase with Ezoic?

There is a significant growth in revenue in most cases. Most publishers have experienced at least a 50% increase in revenue within 4–8 weeks of testing. As the machine learning continues to collect data about your site and your users’ preferences, revenue will continue to grow week after week. User engagement will also improve if you use the other tools offered by Ezoic. This is the case with nearly every publisher. In my case, site revenue grew by around 80% within 8 weeks and after 12–14 weeks I am experiencing more than 140% growth in overall revenue (higher on the weekends — upto 200%). So, had it not been for Ezoic, I would have kept losing a lot of revenue. Some months ago when I moved my site to ssl, it experienced a sudden and significant drop in revenue. However with Ezoic, revenue was back on track and while I worried about the results in the first week, by the second it was clear that Ezoic was the best option I had. Take a look at how my earnings improved over weeks.

Earnings grow with Ezoic.
Earnings improved sharply after 4 weeks and tremendous growth followed passing 8 weeks.

How to integrate my website with Ezoic?

Ezoic has several integration methods, but the most convenient and effective options are via nameservers or Cloudflare. By connecting with Ezoic’s CDN, you will gain access to their advanced caching and site speed apps, powered by Amazon’s cloud services. You can also integrate with their WordPress plugin, but the caching, SSL and site speed apps are not available with this option.

How does Ezoic Calculate my earnings?

The process is a little different from Adsense. Ezoic uses a different metrics to measure revenue which is called EPMV. This is something like Adsense RPM but instead of page views, EPMV considers number of visitors. It means Earnings per Thousand Visitors. The reason Ezoic uses EPMV to measure publisher revenue is because it provides a more accurate picture and considers more factors that affect revenue compared to RPM.

What are the other features of Ezoic?

There are several more features in your Ezoic account aimed at driving higher visitor engagement, better loading speed and an overall great reading experience. Some of the best features are here:

Measure and track:

  1. Engagement time
  2. Session earnings by page
  3. Revenue by page word count
  4. Pageviews by article length
  5. Revenue by page load times
  6. Trends in returning visitors
  7. Navigation bounce paths
  8. DOM interactive rate
  9. And much more…

Things you could discover:

  1. New vs returning visitors preferred article length
  2. Word counts that earn highest total revenue
  3. Most valuable landing pages by article length
  4. What landing page word count produces that longest sessions
  5. Revenue by page load time
  6. How page speed impacts page engagement
  7. Page engagement by traffic source
  8. And much more…

GDPM Consent Management App

  2. GDPR and Ezoic’s Consent Management App: How it Works

Site Speed App

The site Speed App by Ezoic manages different aspects of website speed. It has some great features for optimizing site speed so that your web pages load faster. Site speed is important not just from the SEO point of view but also for conversion and revenue. Install the site speed app from the Ezoic app store (inside your ezoic account) and then test your site’s loading speed. The app will give you suggestions to optimize loading speed and you can accordingly set your choices in the app. Create a version with recommended features. There are four main features included in the site speed app which your site can benefit from. These features include CSS and image optimization as well as static asset cache policy and preconnect. Many bloggers use preconnect for adsense, analytics and cdn. The site speed app renders critical css into the head tag, removes unused css and serves a minified version to the visitors. You can also resize and lazy load images or serve them in next Gen formats using the site speed app.

How Ezoic Benefits Site Speed and Performance

Ezoic has kept improving its technology and added several new features. Big Data Analytics is one of them which presents a detailed view of your visitors data and how they are interacting with your website. To sum up the benefits of Ezoic, while your revenue will surely increase, user engagement rate will also be better. Using Ezoic is not difficult at all. If you are using Cloudflare for integrating with Ezoic, the process is even easier. Apps and other features are also simple to use and you can switch Ezoic on or off with just a click. Making changes to your settings and trying new ones is absolutely easy. Anyone who manages a blog/website will find Ezoic easy to use.

Ezoic layout tester.