Samsung has succeeded where SONY has failed. the biggest reason Samsung found more success compared to most other consumer electronics and smartphone brands is its focus on consumer oriented innovation. The company makes a heavy investment in research and development every year and does not let its focus on innovation…

The QSR industry globally is populated by several small and big brands. Apart from industry-leading global brands like McDonald’s, KFC, Domino’s, Burger King, Subway, and others, there are several local brands catering to local demand across various markets. There are a very large number of brands operating in the QSR…

Facebook is the largest social media network in the world with around 2.8 Billion monthly active users as of the end of 2020. The social media platform has enjoyed a 12% year-on-year growth in its user base compared to the previous year. The craze of social media has kept growing…

Adidas Five Year Business growth Strategy Adidas is a leading sports shoe brand, headquartered in Herzogenaurach, Germany. Apart from being, one of the largest and most popular sport shoe brands, the company is also a leading competitor of Nike, the world’s biggest sports shoes and apparel brand. While the company experienced a decline in sales and…

Based in Deerfield, Illinois, United States, Caterpillar Inc (NASDAQ: CAT) is the leading manufacturer of construction and mining equipment globally. The company sells its products across 192 countries through 161 independent dealers. The company has established a global distributor network that mainly includes independent distributors. 46 of its dealers are…

You might be knowing Caterpillar (NASDAQ: CAT) as the maker of monster-sized construction and mining machines. The company is based in the United States and sells its products across 192 countries worldwide through its network of 161 independent dealers. 46 of these dealers were based in the United States (as…

Marketers use various methods to affect the consumers’ purchasing behavior. Advertising is one of the most common methods used to grow customer base and drive higher sales by persuading customers to buy from a specific brand. How good a job an advert does at attracting people depends on some unique…

What factors can SONY’s decline be attributed to? It is not a lack of innovation. Sony is still an innovative company, but where it has failed is in terms of understanding customer expectations and getting its branding strategy right. Consumers are still interested in SONY products, but they are getting better products at lower prices. Sony has kept…

SONY corporation is a leading manufacturer of consumer electronics, gaming products, music, and movies. The company has a highly diversified product portfolio including a large range of products catering to diverse customer segments’ needs. The company has introduced many innovative products and technologies during its history; some of them the…